Salesforce Techno-Functional Consultant - M/F

A member of the Sigmalis group, active since 2007 in IT consulting and engineering, Sigmalis Talent Services accompanies companies in identifying and attracting IT experts and executives, offering a complete recruitment range: permanent placement, contract staffing, temporary missions, and executive search.

Our recruitment expertise for more than 20 years in Suisse Romande, combined with a deep understanding of technological professions and HR challenges, allows us to offer you relevant opportunities in professional environments truly adapted to your expectations. Our priority is to ensure your long-term success, whether you are looking for a permanent position with a client or as a consultant within our team.

Job Description

As part of a mission for one of our clients, we are looking for a Salesforce Functional and Technical Consultant with proven expertise in Salesforce Marketing Cloud and Sales Cloud.

The activity rate is 50%.

You will intervene in an environment where Salesforce plays a central role in customer relationship management, with the objective of optimizing processes, improving the personalization of interactions, and strengthening the automation of marketing campaigns.

Your missions

You will intervene in both the functional, technical, and organizational dimensions of the Salesforce platforms.

Salesforce Marketing Cloud

You will be responsible for:

• implementing and optimizing audience segmentation,
• designing and automating marketing campaigns: journeys, triggers, SQL queries,
• creating and adapting newsletter templates,
• developing reporting models to measure campaign performance,
• ensuring integrations with the CRM and other internal systems.

Salesforce Sales Cloud

You will contribute to:

• the implementation and optimization of automated workflows,
• the creation and configuration of technical fields and objects,
• the personalization of dashboards and reporting,
• the optimization of the sales pipeline,
• the integration of Sales Cloud with external systems, notably via API.

User Support and Guidance

You will also play a role as a functional and technical expert for the teams:

• support on Marketing Cloud and Sales Cloud,
• guidance in the daily use of segments, workflows, dashboards, and campaigns,
• training of internal teams in order to progressively strengthen their autonomy.

Continuous Improvement and Governance

You will actively participate in the optimization and governance of the Salesforce platforms:

• regular audit of Marketing Cloud and Sales Cloud environments,
• analysis and cleaning of segments, duplicates, and workflows that have become obsolete,
• definition and update of administration best practices,
• implementation of naming conventions, archiving rules, and documentary standards,
• proposal of functional, technical, and organizational improvements,
• collection and clarification of business needs,
• facilitation of workshops with internal teams,
• drafting of functional specifications,
• definition and monitoring of Salesforce governance,
• taking into account GDPR and LIPAD compliance requirements.

Management of Evolutions and Environments

As part of various Salesforce projects, you will also ensure:

• monitoring of evolutions and new implementations,
• management of the environment life cycle, notably from sandbox to production,
• implementation and supervision of backup and restoration processes;
• systematic documentation of changes,
• monitoring and reporting of work progress.

Profile Sought

You hold a Bachelor's degree in the IT field or an equivalent training.

You have proven expertise in Salesforce Marketing Cloud, notably on:

• Automation Studio
• Journey Builder
• Email Studio
• SQL Query
• API integrations.

You also possess solid experience in Salesforce Sales Cloud, including notably:

• Process Builder / Flows
• custom fields
• Salesforce objects