Marketing Manager - Switzerland - Food & Beverage

Our client is a recognized player in the F&B world.
In order to
Marketing Manager - Switzerland - Food & Beverage
Our client is a recognized player in the F&B world.
In order to support its development, it is looking for a Marketing Manager to support its various restaurants in Suisse Romande.
Marketing Manager - Switzerland - Food & Beverage
Reporting directly to the General Manager, your role will revolve around several axes.
As a true Business partner, you will be responsible for supporting the needs of the different establishments in their development and enhancement.
Your functions will therefore include:
Strategy and management
Define and deploy the marketing strategy of the group and of each establishment.
Construct the annual marketing plan, the budget and the campaign calendar.
Analyze the market, consumption trends, competition and local expectations.
Define positionings, offers and messages by concept, region and clientele.
Monitor performance indicators: turnover, attendance, average basket, reservations, loyalty and return on investment.
Present results and recommendations to management.
Write or validate content: menus, posters, newsletters, website, social networks, press releases and restaurant materials.
Manage relations with press, influencers, local partners and external agencies.
Organize photo and video shoots of establishments, dishes and events.
Supervise online reviews and the digital reputation of the restaurants.
Optimize local SEO, booking processes and e-mail/SMS campaigns.
Exploit customer data in compliance with Swiss legislation on data protection.
Loyalty and customer experience
Design and manage a loyalty program.
Implement customer reactivation and loyalty actions.
Develop targeted offers: afterworks, seasonal menus, brunches, events, corporate offers and gift cards.
Collect customer feedback and transform it into improvement actions.
Collaborate with operational teams to ensure a consistent experience between the marketing promise and the dining service.
Commercial animation
Launch offers and events that generate traffic.
Support openings, renovations and repositioning of establishments.
Create partnerships with companies, hotels, institutions, festivals and tourism players of Suisse romande.
Develop B2B activity: private hire, seminars, catering and events.
Coordinate commercial highlights: end-of-year holidays, Valentine's Day, Mother's Day, summer season, grape harvests, etc.
Management and coordination
Supervise internal marketing teams and external service providers.
Establish briefings, follow production and control the quality of deliverables.
Train establishment directors and field teams on marketing campaigns and tools.
Work closely with operations, finance, human resources, chefs and managers
Ensure compliance with Swiss rules applicable to advertising, alcohol, promotions and data protection.
Your profile
You have solid experience in operational marketing in the restaurant world and/or you have a strong appetite for this sector.
You are dynamic and rigorous by nature.
You like the "field" and are capable of both developing and driving a strategy. jpid507a17bjm jpit0937jm jpiy26jm